M.Sc. Digital Business

Digital Business is a Master of Science at OTH Amberg-Weiden for graduates who want to become specialists and managers at the meeting point of business, technology and innovation. Topics range from big data and social media to agile management methods and digital business models, and you analyse how technology, markets and customer behaviour interact. You learn to manage digital transformation, build cultures of innovation and make data-driven decisions internationally. The programme combines computer science, business administration and engineering, so it suits graduates from these or related fields, and English-language modules and international partnerships add a global view. In projects with companies you solve real problems. It lasts three semesters (90 ECTS) and starts in winter or summer. Graduates can work in product management, innovation, data-driven marketing and sales, smart supply chains, information management and finance, or as digital transformation managers and consultants.