Hochschule Pforzheim (HS PF) logo

Marketing Intelligence (MSc)

Hochschule Pforzheim (HS PF) Pforzheim

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  • Up to 1,500 EUR/sem
    Tuition
  • Winter intake
    Intake
  • Bilingual
    Language
  • 3 semesters
    Duration
  • 15 Jun
    Next deadline

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About the programme

Hochschule Pforzheim (HS PF) is a renowned university in Germany known for its strong focus on practical education and industry partnerships. The Marketing Intelligence (MSc) course offered at HS PF is designed to equip students with the skills and knowledge needed to analyze market trends, consumer behavior, and competitive intelligence. The program combines theoretical learning with hands-on projects and case studies, allowing students to gain real-world experience in marketing research and analysis. With a faculty of experienced professionals and a strong network of industry connections, students in the Marketing Intelligence program at HS PF are well-prepared for successful careers in the field of marketing and market research. The university's modern facilities and supportive learning environment make it an ideal choice for students seeking a high-quality education in marketing intelligence.

Fields of study

Business & Management(Business & Economics)
Marketing & Sales(Business & Economics)

How to apply

ChannelDirect to university
Modeonline
APSRequired for Application

APS checks your degree papers. You need it if your degree is from India, China or Vietnam.

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Requirements

What you need to apply for Marketing Intelligence (MSc) at Hochschule Pforzheim (HS PF)

English language

IELTS Overall
5.5/ 9.0
View English requirements details

Knowledge of English that is sufficient for active participation in English-language courses - proven by language level B2 ** based on the European reference framework;

https://businesspf.hs-pforzheim.de/studium/studierende/ma... (opens in a new tab)

German language

German for application
B2
Maximum German grade(lower is better)
2.5
View German requirements details

B2 level

If applicable, proof of German language skills (for applicants whose native language is not German).

Academic requirements

Completed Bachelor's degree
Required
Minimum ECTS credits
180

ECTS are study credits. One year of full-time study is about 60 ECTS.

0
View academic requirements details

A university degree (Bachelor's degree) in a business or economics, business psychology or communication science course (or a similar course)

At least 10 credits in the area of ​​quantitative and empirical methods, of which at least 5 credits in statistics from the previous Bachelor's degree;

At least 24 credits in business administration, of which at least 5 credits in marketing and / or advertising / consumer psychology

the final grade “good” (2.5) or better;

Basically with a total of 210 ECTS points; Applicants with less than 180 ECTS cannot be admitted to the master's program *;

Passing the university's aptitude test (selection process);

https://businesspf.hs-pforzheim.de/studium/studierende/ma... (opens in a new tab)

at least 10 credits in the field of quantitative and empirical methods, including at least 5 credits in statistics from the previous bachelor's degree;

at least 15 credits in business administration, including at least 3 credits in marketing and/or advertising/consumer psychology

basically consisting of 210 ECTS points, but at least 180 ECTS points *;

the successful passing of the two-stage university aptitude test.

Proof of professional experience and practical activities (if available)

APS verification

APS certificate
Required for Application

APS checks your degree papers. You need it if your degree is from India, China or Vietnam.

Prerequisites

Admission requirements:

To be admitted to the Master Marketing Intelligence, you must have

  • a university degree (Bachelor or Diploma) in a business or economics, business psychology or communication science course (or a similar course) with
  • at least 10 credits in the area of ​​quantitative and empirical methods, of which at least 5 credits in statistics from the previous bachelor's degree program;
  • At least 15 credits in business administration, of which at least 3 credits in marketing and/or advertising/consumer psychology
  • with the final grade “good” (2.5) or better ;
  • basically consisting of 210 ECTS points, but at least 180 ECTS points *;
  • Successful completion of the university’s two-stage aptitude test.

In addition, the following language admission requirements apply :

  • Knowledge of English sufficient for active participation in English-language courses – proven by language level B2 ** based on the Common European Framework of Reference for Languages;
  • For applicants whose native language is not German, proof of suitable German language skills at level D (corresponding to the test “German as a foreign language”) with a result of 4.5 is required.

Documents checklist

What to prepare for your application to Marketing Intelligence (MSc)

Programme-specific documents

As part of your online application via the Master's application portal, please have the following documents ready to upload as PDF files:

Tabular CV

Proof of university entrance qualification

Proof of your first degree (bachelor's/diploma certificate and bachelor's/diploma certificate) or transcript of records

Module descriptions of the specified subjects of the course

Letter of motivation (maximum one page)

Independent description (not just an outline) of your thesis topic (maximum one page)

If there is no thesis yet: confirmation of registration or confirmation of the first reviewer

Proof of professional experience and practical activities (if available)

Proof of subject-related stays abroad during your studies or professional activity (if available)

Proof of English language skills (level B2 according to the Common European Framework of Reference)**

If applicable, proof of German language skills (for applicants whose native language is not German).

Application Portal Link : https://hic.hs-pforzheim.de/qiszul-m/rds?state=user&type=0 (opens in a new tab)

Application form :

https://businesspf.hs-pforzheim.de/fileadmin/user_upload/... (opens in a new tab)

This programme applies directly to the university. Submit your documents through the correct channel before the deadline.

Open application portal (opens in a new tab)

Apostille and notarization

Requirements vary by nationality and issuing country. Many German universities require certified translations and, in some cases, document apostilles. Verify current requirements directly with the admissions office, or use our document services for guided preparation.

Need help preparing your documents?

Our document preparation bundle covers SOP, CV, LOR, and translation coordination, reviewed by our team.

View document bundle

How to apply

Step-by-step guide to applying for Marketing Intelligence (MSc) at Hochschule Pforzheim (HS PF)

Application procedure

Selection process

The university's own aptitude test consists of a two-stage selection process:

As part of a pre-selection , the digitally submitted application documents are assessed based on the following criteria:

grade of the university entrance qualification,

grade of the university degree,

relevance of the thesis,

Quality of the letter of motivation and

Usable subject-specific job or training content as well as stays abroad.

If more applications are received than there are places available, the highest-ranking applicants will be invited to the selection interview . The interview generally takes place as a one-on-one interview lasting around 15 minutes, in which we would like to get to know you and your motivation for the MMI.

During the interview, the following will be evaluated:

study motivation,

social competence, technical and methodical competence,

analytical thinking,

display ability as well

study-related subject and language skills of the applicants

The selection interviews are expected to take place at the beginning of July.

Application quick facts

Apply via

Direct to university

Mode

online

APS

Required for Application

APS checks your degree papers. You need it if your degree is from India, China or Vietnam.

Application fee

0 EUR

Address

University of Pforzheim - design, technology, economics and law

Tiefenbronner Straße 65

75175 Pforzheim

Phone : 07231 28-5

Fax : 07231 28-6666

E-Mail : [email protected] (general questions)

Open application portal (opens in a new tab)

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Costs

Tuition

Up to 1,500 EUR

per semester

Semester contribution

N/A

per semester

Application fee

0 EUR

per application

Estimated year-1 total cost

11,904 – 14,902 EUR

Includes tuition, semester contribution, and estimated living costs. Range accounts for lifestyle differences.

Additional fee information

Contributions and fees

In the state of Baden-Württemberg, universities charge tuition fees of €1,500 per semester for international students and €650 per semester for students pursuing a second degree.

If you want to enrol, you must submit proof (e.g. online banking statement, screenshot) together with the enrollment application that you have paid the following fees/contributions:

110 € contribution to the student union

70 € administration fee

15 € student body contribution

20 € fee for the student ID (if no current ID is already available)

The tuition fees incurred in the Master's program for the "International Management (MBA)" course can be found in your letter of admission.

https://businesspf.hs-pforzheim.de/studium/studierende/ma... (opens in a new tab)

Plan your total budget for Germany

Use the MS in Germany cost calculator to estimate living expenses, insurance, and your full year-one spend.

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Admission outcomes

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