Marketing Science M.Sc.
University of Applied Sciences Saarland (HTW Saar) Saarbrücken
- No tuitionTuition
- Summer intakeIntake
- GermanLanguage
- 15 JanNext deadline
Save this course to your plan
- 5,000+ students guided
- 4.9 on Google (opens Google reviews in a new tab)
About the programme
Marketing Science is a German-taught Master of Science (M.Sc.) at htw saar, the University of Applied Sciences Saarland. It lasts 3 semesters and starts in the summer semester. The focus is data-driven marketing: you learn to design, run and analyse empirical surveys, read data from tracking tools such as Google Analytics, measure how channels shape buying behaviour in different countries, analyse customer journeys, and build and evaluate CRM strategies with current IT systems. It prepares you for expert roles in customer journey, brand or relationship management. Requirements include a Bachelor's with 210 ECTS and a grade of 2.9 or better, 10 ECTS in marketing or market research, 5 ECTS in maths or statistics, and English at B2; non-native speakers need German at B2. With a 180 ECTS degree you can add a harmonisation semester or, if you meet the subject requirements, study a 4-semester version.
Fields of study
How to apply
APS checks your degree papers. You need it if your degree is from India, China or Vietnam.
Will you get in? Check your eligibility.
Answer a few questions to see how you match this programme. Free, no email. Leave anything blank you are not sure about.
Requirements
What you need to apply for Marketing Science M.Sc. at University of Applied Sciences Saarland (HTW Saar)
English language
German language
Academic requirements
ECTS are study credits. One year of full-time study is about 60 ECTS.
View academic requirements detailsHide details
yes
Tests and documents
APS verification
APS checks your degree papers. You need it if your degree is from India, China or Vietnam.
Prerequisites
- General admission requirements for Master's degree programmes in accordance with the Saarland Higher Education Act SHSG
- Bachelor's or Diploma degree (overall grade 2.9 or better) with 210 ECTS
- Proof of the following professional requirements:
- Marketing/Market Research: 10 ECTS
- Mathematics/Statistics: 5 ECTS
- Proof of knowledge of the English language at language level B2 (upper intermediate level) of the Common European Framework of Reference for Languages (CEFR)
-
- If you have a Bachelor's/Diploma degree with 180 ECTS credits and/or do not meet all admission requirements, there is the possibility of a harmonization semester beforehand (in the winter semester, application for this is possible until the end of September).
-
- If you have a Bachelor's/Diploma degree with 180 ECTS and meet all the relevant admission requirements, you can study the Master's degree programme in Marketing Science in a 4-semester variant.
Documents checklist
What to prepare for your application to Marketing Science M.Sc.
Programme-specific documents
Applicants with foreign educational qualifications submit their foreign university entrance qualification in the original language
You must upload your degree certificate from your first degree program in the online application.
If your degree certificate is not yet available at the time of application, please submit a current transcript of records stating your current average grade.
The transcript of records is particularly important for your Master's application. Among other things, it serves as proof of subject knowledge, grades and performance progress.
We require an official transcript of records from your university.
You will need a current and complete curriculum vitaein tabular form
Proof of English language proficiencyis required for the following Master's degree programs:
International Management (recognized proof of English C1 level and German B1 level)
Applicants who have obtained a school or university degree inChina,IndiaorVietnamneed acertificate from the respective Academic Evaluation Center (APS).
The APS certificate must be submitted to both uni assist and htw saar.
Required application documents:
CV
University entrance qualification
Current academic transcript showing ECTS credits earned and preliminary grade point average
For completed external degree programs: Module descriptions
Proof of English language proficiency (B2), alternatively French *
German language skills required: yes
- External language proficiency certificate required, unless a Bachelor's degree in Business Administration, International Business Administration, or International Tourism Management with English as an elective subject was completed at htw, or in DFHI Logistics or DFHI Business Administration for French.
This programme applies directly or via uni-assist. Submit your documents through the correct channel before the deadline.
Open application portal (opens in a new tab)Apostille and notarization
Requirements vary by nationality and issuing country. Many German universities require certified translations and, in some cases, document apostilles. Verify current requirements directly with the admissions office, or use our document services for guided preparation.
Need help preparing your documents?
Our document preparation bundle covers SOP, CV, LOR, and translation coordination, reviewed by our team.
View document bundleHow to apply
Step-by-step guide to applying for Marketing Science M.Sc. at University of Applied Sciences Saarland (HTW Saar)
Application quick facts
APS
Required for Application
APS checks your degree papers. You need it if your degree is from India, China or Vietnam.
Application fee
75 EUR
Complexity
MediumAddress
htw saar
Waldhausweg 14
66123 Saarbrücken
Room A-1-10
Saarland University
of Applied Sciences
Goebenstraße 40
66117 Saarbrücken
Not admitted to this programme?
Germany has thousands of programmes across hundreds of universities. Use the compare tool to find similar programmes and see which fits your profile better.
Costs
Tuition
FREE
No tuition fees
Semester contribution
275 EUR
per semester
Application fee
75 EUR
per application
Estimated year-1 total cost
12,454 EUR
Includes tuition, semester contribution, and estimated living costs.
This programme has restricted admission (NC). Admission is competitive and based on academic performance.
Plan your total budget for Germany
Use the MS in Germany cost calculator to estimate living expenses, insurance, and your full year-one spend.
Open cost calculatorAdmission outcomes
No admission statistics available yet for this programme
Statistics will appear here as more applicants report their outcomes. Check back later for acceptance rates and grade benchmarks.
Similar programmes
Other Marketing & Sales programmes ordered by QS ranking
- MSc
Advanced Sales Management and Intelligence
No tuition feesBilingual (English and German)Summer intake73 days left - MBA
Business in a Digital World (MBA)
Tuition over 1,500 EUR per semesterBilingual (English and German)Winter and summer intake27 days left - MSc
Business Management / Business Economics
No tuition feesEnglish or GermanWinter and summer intake73 days left - Master of Science (M.Sc.)
Business Management Focus Digital Marketing MSc
Tuition over 1,500 EUR per semesterTaught in English4 semestersRolling intake - MSc
Digital Business & Marketing Intelligence
Tuition up to 1,500 EUR per semesterTaught in GermanWinter and summer intake73 days left - Master of Arts (M.A)
Digital Marketing
Tuition over 1,500 EUR per semesterTaught in English4 semestersWinter intake254 days left
Looking for more programmes at University of Applied Sciences Saarland (HTW Saar)?
View university page