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Marketing Science M.Sc.

University of Applied Sciences Saarland (HTW Saar) Saarbrücken

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  • No tuition
    Tuition
  • Summer intake
    Intake
  • German
    Language
  • 15 Jan
    Next deadline

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About the programme

Marketing Science is a German-taught Master of Science (M.Sc.) at htw saar, the University of Applied Sciences Saarland. It lasts 3 semesters and starts in the summer semester. The focus is data-driven marketing: you learn to design, run and analyse empirical surveys, read data from tracking tools such as Google Analytics, measure how channels shape buying behaviour in different countries, analyse customer journeys, and build and evaluate CRM strategies with current IT systems. It prepares you for expert roles in customer journey, brand or relationship management. Requirements include a Bachelor's with 210 ECTS and a grade of 2.9 or better, 10 ECTS in marketing or market research, 5 ECTS in maths or statistics, and English at B2; non-native speakers need German at B2. With a 180 ECTS degree you can add a harmonisation semester or, if you meet the subject requirements, study a 4-semester version.

Fields of study

Business & Management(Business & Economics)
Marketing & Sales(Business & Economics)

How to apply

APSRequired for Application

APS checks your degree papers. You need it if your degree is from India, China or Vietnam.

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Requirements

What you need to apply for Marketing Science M.Sc. at University of Applied Sciences Saarland (HTW Saar)

English language

IELTS Overall
6/ 9.0

German language

German for application
B2
German for enrollment
B2
Maximum German grade(lower is better)
2.9

Academic requirements

Completed Bachelor's degree
Required
Minimum ECTS credits
180

ECTS are study credits. One year of full-time study is about 60 ECTS.

View academic requirements details

yes

Tests and documents

Statement of Purpose (SOP)
Required
Curriculum Vitae (CV)
Required
Letters of Recommendation
Required
GRE
Not required

APS verification

APS certificate
Required for Application

APS checks your degree papers. You need it if your degree is from India, China or Vietnam.

Prerequisites

  • General admission requirements for Master's degree programmes in accordance with the Saarland Higher Education Act SHSG
  • Bachelor's or Diploma degree (overall grade 2.9 or better) with 210 ECTS
  • Proof of the following professional requirements:
  • Marketing/Market Research: 10 ECTS
  • Mathematics/Statistics: 5 ECTS
  • Proof of knowledge of the English language at language level B2 (upper intermediate level) of the Common European Framework of Reference for Languages (CEFR)

-

  • If you have a Bachelor's/Diploma degree with 180 ECTS credits and/or do not meet all admission requirements, there is the possibility of a harmonization semester beforehand (in the winter semester, application for this is possible until the end of September).

-

  • If you have a Bachelor's/Diploma degree with 180 ECTS and meet all the relevant admission requirements, you can study the Master's degree programme in Marketing Science in a 4-semester variant.

Documents checklist

What to prepare for your application to Marketing Science M.Sc.

Programme-specific documents

Applicants with foreign educational qualifications submit their foreign university entrance qualification in the original language

You must upload your degree certificate from your first degree program in the online application.

If your degree certificate is not yet available at the time of application, please submit a current transcript of records stating your current average grade.

The transcript of records is particularly important for your Master's application. Among other things, it serves as proof of subject knowledge, grades and performance progress.

We require an official transcript of records from your university.

You will need a current and complete curriculum vitaein tabular form

Proof of English language proficiencyis required for the following Master's degree programs:

International Management (recognized proof of English C1 level and German B1 level)

Applicants who have obtained a school or university degree inChina,IndiaorVietnamneed acertificate from the respective Academic Evaluation Center (APS).

The APS certificate must be submitted to both uni assist and htw saar.

Required application documents:

CV

University entrance qualification

Current academic transcript showing ECTS credits earned and preliminary grade point average

For completed external degree programs: Module descriptions

Proof of English language proficiency (B2), alternatively French *

German language skills required: yes

  • External language proficiency certificate required, unless a Bachelor's degree in Business Administration, International Business Administration, or International Tourism Management with English as an elective subject was completed at htw, or in DFHI Logistics or DFHI Business Administration for French.

This programme applies directly or via uni-assist. Submit your documents through the correct channel before the deadline.

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Apostille and notarization

Requirements vary by nationality and issuing country. Many German universities require certified translations and, in some cases, document apostilles. Verify current requirements directly with the admissions office, or use our document services for guided preparation.

Need help preparing your documents?

Our document preparation bundle covers SOP, CV, LOR, and translation coordination, reviewed by our team.

View document bundle

How to apply

Step-by-step guide to applying for Marketing Science M.Sc. at University of Applied Sciences Saarland (HTW Saar)

Application quick facts

APS

Required for Application

APS checks your degree papers. You need it if your degree is from India, China or Vietnam.

Application fee

75 EUR

Complexity

Medium

Address

htw saar

Waldhausweg 14

66123 Saarbrücken

Room A-1-10

Saarland University

of Applied Sciences

Goebenstraße 40

66117 Saarbrücken

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Costs

Tuition

FREE

No tuition fees

Semester contribution

275 EUR

per semester

Application fee

75 EUR

per application

Estimated year-1 total cost

12,454 EUR

Includes tuition, semester contribution, and estimated living costs.

This programme has restricted admission (NC). Admission is competitive and based on academic performance.

Plan your total budget for Germany

Use the MS in Germany cost calculator to estimate living expenses, insurance, and your full year-one spend.

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Admission outcomes

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