M.Sc. Marketing Management
- No tuitionTuition
- Winter and summerIntake
- GermanLanguage
- 15 JanNext deadline
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- 5,000+ students guided
- 4.9 on Google (opens Google reviews in a new tab)
About the programme
Marketing Management is a full-time, German-taught M.Sc. at Hof University of Applied Sciences over 3 semesters, starting in winter or summer, which prepares you for management roles in marketing and sales or for consulting work. Main modules include service and trade marketing, dialogue marketing and CRM, marketing law, capital goods marketing and technical sales, online marketing and e-commerce, market research, marketing controlling, negotiation and consumer behaviour, plus electives. Some courses run as block or weekend seminars with lecturers from practice. The Master's thesis is an empirical project with your own data collection, often with a company. Graduates work in agencies, consultancies, marketing departments, sales, market research or brand management. You need German at C1 or TestDaF TDN4.
Fields of study
How to apply
APS checks your degree papers. You need it if your degree is from India, China or Vietnam.
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Requirements
What you need to apply for Marketing Management at Hof University of Applied Sciences
English language
German language
Academic requirements
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Yes
No
Tests and documents
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Yes
A Letter of Intent (maximum 2 pages), including a description of the applicant’s expectations and the personal motivation regarding the degree program
Yes
Yes
No
APS verification
APS checks your degree papers. You need it if your degree is from India, China or Vietnam.
Prerequisites
Qualification requirements for the admission to the Master’s degree program are:
- The overall grade 2,5 (or better) in the previously completed first degree course at a state-recognized institution of higher education (opens in a new tab). Equal degrees from foreign institutions of higher education (opens in a new tab) with differing grading schemes can be recognized.
Alternative: Applicants with an overall grade better than 3,0 can be admitted insofar they have a special qualification for this degree program, e.g. complete studying abroad, relevant professional experience or an expert opinion.
- The passing of the assessment of suitability. This is executed on the basis of three documents.
1) A CV (maximum 2 pages)
2) A Letter of Intent (maximum 2 pages), including a description of the applicant’s expectations and the personal motivation regarding the degree program
3) A short description (maximum 2 pages) of a current Case Study accessible by public media of the applicant’s own choice. This may be e.g. an acquisition, a diversification or a location decision by a known company, thus a process where the applicant recognizes an important question regarding management or marketing. Further information on the case study can be found here.
- The standard language of instruction is German. Applicants need to be able to follow lectures and take exams in German language. The prerequisite for this is a knowledge of German at the language level C1 or TestDaF TDN4.
- Since many of the case studies dealt with in the courses are written in English, a found knowledge of English is essential.
Documents checklist
What to prepare for your application to Marketing Management
Programme-specific documents
The passing of the assessment of suitability. This is executed on the basis of three documents.
1) A CV (maximum 2 pages)
2) A Letter of Intent (maximum 2 pages), including a description of the applicant’s expectations and the personal motivation regarding the degree program
3) A short description (maximum 2 pages) of a current Case Study accessible by public media of the applicant’s own choice. This may be e.g. an acquisition, a diversification or a location decision by a known company, thus a process where the applicant recognizes an important question regarding management or marketing. Further information on the case study can be found here.
4. School-leaving or previous degree certificates
5. Language proof Certificate
6. Personal application documents (all programs)
- Copy of your ID or passport (Non-EU applicants)
- Current CV
- Motivational letter
7. APS Certificate
This programme applies directly to the university. Submit your documents through the correct channel before the deadline.
Open application portal (opens in a new tab)Apostille and notarization
Requirements vary by nationality and issuing country. Many German universities require certified translations and, in some cases, document apostilles. Verify current requirements directly with the admissions office, or use our document services for guided preparation.
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Our document preparation bundle covers SOP, CV, LOR, and translation coordination, reviewed by our team.
View document bundleHow to apply
Step-by-step guide to applying for Marketing Management at Hof University of Applied Sciences
Application quick facts
Apply via
Direct to university
APS
Required for Application
APS checks your degree papers. You need it if your degree is from India, China or Vietnam.
Application fee
Free
Complexity
MediumAddress
Prof. Dr. Joachim Riedl
Campus Hof Building ARoom A224
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Costs
Tuition
FREE
No tuition fees
Semester contribution
145 EUR
per semester
Application fee
Free
per application
Estimated year-1 total cost
12,194 EUR
Includes tuition, semester contribution, and estimated living costs.
Additional fee information
Nil
Plan your total budget for Germany
Use the MS in Germany cost calculator to estimate living expenses, insurance, and your full year-one spend.
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