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M.Sc. Marketing and Innovation Management

Hamburg University of Applied Sciences (FH Hamburg) Hamburg

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  • No tuition
    Tuition
  • Summer intake
    Intake
  • German
    Language
  • 15 Jan
    Next deadline

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About the programme

Marketing and Innovation Management is a German-taught Master of Science (M.Sc.) at HAW Hamburg on the Berliner Tor campus. It takes 3 full-time semesters and starts in the summer semester. The course helps you understand and steer the change that digital transformation, new technology and artificial intelligence bring to marketing. The first semester covers integrated marketing strategy, technology and innovation management, consumer behaviour, CRM and data management, and ethics and sustainability. The second goes deeper with marketing tools, management accounting for marketing and R&D, legal aspects and a case study module. The third is your Master's thesis. It suits graduates in business, business informatics, business mathematics or industrial engineering aiming for senior marketing and innovation roles. Requirements include a 210-credit degree, 8 credits in marketing, English at B2 and, as a foreign applicant, German at C1. With a 180-credit Bachelor's you must make up 30 more credits to enrol fully.

Fields of study

Marketing & Sales(Business & Economics)

How to apply

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Requirements

What you need to apply for Marketing and Innovation Management at Hamburg University of Applied Sciences (FH Hamburg)

English language

IELTS Overall
6.5/ 9.0

German language

German for application
C1
German for enrollment
C1

Academic requirements

Completed Bachelor's degree
Required
Minimum ECTS credits
210

ECTS are study credits. One year of full-time study is about 60 ECTS.

Work experience
6 months
View academic requirements details

Yes

Yes

Tests and documents

Statement of Purpose (SOP)
Required
Curriculum Vitae (CV)
Required
Letters of Recommendation
Required
GRE
Not required
GMAT
Not required
View document requirements details

Yes

Yes

Yes

No

APS verification

APS certificate
Required for Application

APS checks your degree papers. You need it if your degree is from India, China or Vietnam.

Prerequisites

Essential:

  • Successful completion of at least seven semesters (210 CP) of a professionally qualifying Bachelor's or Diplom degree programme in an economics or related degree programme; related degree programmes include in particular business informatics, business mathematics and industrial engineering

-Relevant modules from the Bachelor's or Diplom degree programme totalling at least 8 CP with a connection to the subject area of marketing

-Proof of special English language skills at level B2 in accordance with the requirements in § 7 of the HAWAZO

-Students who only have a Bachelor's degree with 180 CP will be considered if all other admission requirements are met and there are still places available. The missing 30 CP must be completed within the first two semesters of study. The academic advisor determines which missing credits are to be made up. If the missing CP are not made up within the aforementioned period, admission and enrolment will be cancelled.

-For all foreign applicants: Proof of German language proficiency through a recognised language test: (Goethe Institut C1, TestDaF 4, telc C1 Hochschule, DSH2, Deutsches Sprachdiplom KMK, Kleines oder Großes Sprachdiplom Goethe-Institut)

Documents checklist

What to prepare for your application to Marketing and Innovation Management

Programme-specific documents

-Letter of motivation

-Bachelors Degree/ transcript of records

-Proof of special English language skills at level B2 in accordance with the requirements in § 7 of the HAWAZO

Further documents that you can submit to increase your chances:

-Proof of at least 20 weeks of internship in the successfully completed Bachelor's degree programme or relevant professional experience

Further documents can be submitted (optional):

-Letter of motivation

-Curriculum vitae

-For all foreign applicants: Proof of German language proficiency through a recognised language test: (Goethe Institut C1, TestDaF 4, telc C1 Hochschule, DSH2, Deutsches Sprachdiplom KMK, Kleines oder Großes Sprachdiplom Goethe-Institut)

This programme applies directly or via uni-assist. Submit your documents through the correct channel before the deadline.

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Apostille and notarization

Requirements vary by nationality and issuing country. Many German universities require certified translations and, in some cases, document apostilles. Verify current requirements directly with the admissions office, or use our document services for guided preparation.

Need help preparing your documents?

Our document preparation bundle covers SOP, CV, LOR, and translation coordination, reviewed by our team.

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How to apply

Step-by-step guide to applying for Marketing and Innovation Management at Hamburg University of Applied Sciences (FH Hamburg)

Application quick facts

APS

Required for Application

APS checks your degree papers. You need it if your degree is from India, China or Vietnam.

Application fee

Free

Complexity

Medium

Address

Specifically subject-related queries:

Prof. Dr. Stephan Boll

Berliner Tor 5, room 09.20, 20099 Hamburg

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Costs

Tuition

FREE

No tuition fees

Semester contribution

379 EUR

per semester

Application fee

Free

per application

Estimated year-1 total cost

12,662 EUR

Includes tuition, semester contribution, and estimated living costs.

Additional fee information

Nil

Plan your total budget for Germany

Use the MS in Germany cost calculator to estimate living expenses, insurance, and your full year-one spend.

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Admission outcomes

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