Working student in Performance Marketing Analytics (m/f/d)

Gusti Leder GmbH · Rostock

WerkstudentGerman needed: fluent

Still open on 2 Nov

You apply on the company's own website.

Key facts

Language needed: German and English
Subject you study: Digital Marketing, Business Administration, Business Informatics, Communication Studies

Manage and optimize performance campaigns: you support our campaigns on Google, Meta and Pinterest, analyze relevant KPIs and derive concrete optimization measures.
Develop ads and creatives: together with the team you create and optimize paid ads and test different audiences, formats, messages, hooks and creatives.
Work with UGC creators: you support the work with external UGC creators, from ideas and briefings to content approval, and analyze which creatives perform best.
Run tests and derive learnings: you support A/B tests and other experiments, evaluate results and use the findings for future campaigns.
Analyze data and create reports: you prepare performance data clearly, spot trends and room for improvement, and bring your own ideas for using our budgets more efficiently.
Use Google Sheets at expert level: you independently create complex analyses and dashboards, link different data sources and work confidently with advanced formulas.

You study (digital) marketing, business administration, business informatics, communication studies or have a comparable qualification.
You are organized.
You have a good understanding of numbers and enjoy analytical work to spot connections and room for improvement.
You work confidently with Excel or Google Sheets and enjoy evaluating and preparing data in a structured way.
You want to learn new things and develop further in performance marketing.
First experience with paid ads such as Google Ads or Meta Ads is a plus, but not a must!
Good German and English skills, spoken and written.

Sustainability first: we live slow fashion and shape the leather industry responsibly.
Creative freedom: your ideas count and shape how our brand is seen.
Growing together: we challenge and support you with training, feedback and real responsibility.
Team culture: flat hierarchies, open communication, regular team events.
Work-life balance: flexible working hours that fit your studies.
Good connections: our site is right next to Rostock main station and easy to reach by S-Bahn or tram.
Easy parking: parking spaces right in front of the office.
Energy for the day: freshly cooked lunch twice a week.
Fresh extras: fresh fruit, coffee, tea and water every day for free.
Exclusive discounts: on our products and many other corporate benefits.

Manage and optimize performance campaigns: you support our campaigns on Google, Meta and Pinterest, analyze relevant KPIs and derive concrete optimization measures.
Develop ads and creatives: together with the team you create and optimize paid ads and test different audiences, formats, messages, hooks and creatives.
Work with UGC creators: you support the work with external UGC creators, from ideas and briefings to content approval, and analyze which creatives perform best.
Run tests and derive learnings: you support A/B tests and other experiments, evaluate results and use the findings for future campaigns.
Analyze data and create reports: you prepare performance data clearly, spot trends and room for improvement, and bring your own ideas for using our budgets more efficiently.
Use Google Sheets at expert level: you independently create complex analyses and dashboards, link different data sources and work confidently with advanced formulas.

You study (digital) marketing, business administration, business informatics, communication studies or have a comparable qualification.
You are organized.
You have a good understanding of numbers and enjoy analytical work to spot connections and room for improvement.
You work confidently with Excel or Google Sheets and enjoy evaluating and preparing data in a structured way.
You want to learn new things and develop further in performance marketing.
First experience with paid ads such as Google Ads or Meta Ads is a plus, but not a must!
Good German and English skills, spoken and written.

Sustainability first: we live slow fashion and shape the leather industry responsibly.
Creative freedom: your ideas count and shape how our brand is seen.
Growing together: we challenge and support you with training, feedback and real responsibility.
Team culture: flat hierarchies, open communication, regular team events.
Work-life balance: flexible working hours that fit your studies.
Good connections: our site is right next to Rostock main station and easy to reach by S-Bahn or tram.
Easy parking: parking spaces right in front of the office.
Energy for the day: freshly cooked lunch twice a week.
Fresh extras: fresh fruit, coffee, tea and water every day for free.
Exclusive discounts: on our products and many other corporate benefits.